Hundreds of thousands of people have visited our stores and used our ranges and classrooms. Since then additional stores have been opened in different cities and all have been received with welcome customer arms. The first Point Blank Range & GunShop opened November 12, 2012 and was a huge success. Purchasing a gun should be fun and the salesperson should be helpful instead of acting as if they are doing you a favor!! Realizing the potential of the market, the concept took shape to open an indoor range and retail venue that was customer friendly, organized, well stocked and clean! Retail 101. The experiences left him wondering why purchasing a gun or shooting at an indoor range had to be so different (and so bad) compared to other retail shopping experiences. Point Blank was started as a result of a bad customer service at two local firearm stores experienced by the founder, Tom Willingham, on February 18, 2012. We’d love to hear more about your business. So raising money from investors was a good learning experience. Couple those with a great customer experience is what we strive for.Īnd then what all entrepreneurs run out of and that is capital to grow. We wanted to be the safest, best organized, most well stocked commercial indoor range/store in the nation. What pulls me through these is the reminder to myself that I signed up for this!! Obviously, assembling a good team is always fun and challenging but we have lucked out so far.Īnother struggle were meeting the high expectations we set from the beginning. Struggles have been many as can be expected. Overall, would you say things have been easy for you? We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. A Naperville, IL and Merrillville, IN store will open in mid-Fall, 2017 Pass holder status is not required to enjoy and make purchases at the facility. Supplemented with relevant classes and the best range experience in the industry, Each PB location delivers all its customers’ needs in a safe environment in mainstream retail areas.Īll stores are open to the public at all times. PB offers the mainstream gun enthusiast a one-stop, service intensive experience with firearms, ammunition and accessories they need. We presently have 9 stores with six more set to open in 2017. We set out to revolutionize this industry and are succeeding. We take pride in our safety practices that are front facing the customers and associates. Experienced management team providing store support and vision.Bringing basic retail best practices to an older, fragmented industry.Excellent store level staff with proper training.
Efficient facility of proper size and space design.PB’s success to this point has been achieved as a result of several key factors: In other words, if you come to one of our facilities then you are treated as our guest. Our mission is “To promote responsible firearm ownership and usage through an engaged, honest, and knowledgeable team effort. This was inspired from several bad experiences in other “gun shops”. A need for a well-stocked, organized, and efficiently managed indoor range and firearm retail store was the motivational factor.
Point Blank Range & GunShop (PB) opened its first store in Blue Ash, Ohio in November 2012. So, let’s start at the beginning and we can move on from there. Thanks for sharing your story with us Tom. Today we’d like to introduce you to Tom Willingham.
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